Few days ago I’ve seen road hoardings in front of Punjab University Lahore about a new fruit drink. That fruit drink name was Kooler which is launched by a company named Al-hilal. Now just after few days I see some different bottle on same road hoardings at same place. I was amazed that what happened to the bottle, there is a little difference in it. Bottle design is little different and even the ad is little different. The name of company was same which was Al-Hilal but there is something different, something is changed here. Well I stop at the signal and got a time to view ad carefully, oh, it’s not the old ad, it’s a new one. Same company has launched another drink, but this time, a soft drink with a name of ‘Boomer’.
What happened to that company, they have launched two different kind of drinks at same time and promoting them at same time but not one of their drink is available in common market. I’ve neither seen that fruit drink ‘Kooler’ anywhere nor this soft drink ‘Boomer’ in the market. I don’t know where are they supplying these drinks because there are not available in mass market. Secondly what company think to launch two drinks together. Well I don’t know what there strategy is but they are not working on distribution.
This soft drink ‘Boomer’ by al-hilal is available in three flavors which are Cola, Lime and Orange. Typical three flavors offered by any company who came in this soft drink business. Due to unavailability I haven’t tried this drink yet so don’t know about the flavor and quality of the drink. Wish they could have work out better to beat already existing soft drinks. If I get the chance to try any of these drinks then I’ll write about them meanwhile if you got that chance then let us know how that drink is?