It is good that such big groups like Makro, Metro and now Carrefour is taking interest in doing business with Pakistan. I’ve been to Hyperstar (Carrefour group’s store) yesterday and notice the following differences from previous two. I’ve given the differences below from Hyperstar perspective.
Retailers not Wholesalers:
Makro and Metro both are wholesalers where as this is the first retail store at this big scale in Lahore. There is a certain minimum shopping limit in first two stores, like Model Town Makro has a minimum shopping limit of Rs. 500/- where as in Hyperstar you could even buy one drinking water bottle. Prices of course vary; in Metro you could have 1.5 liter water bottle of Nestle for nearly Rs. 20/- (but you are bound to buy a whole pack of 6 bottles) on the other hand Hyperstar is selling a single bottle at retail price i.e. Rs. 28/-
You could buy single piece of goods rather than packets.
First thing I notice when I enter into the shopping area that it is very small as compare to other two but when I was leaving, I get to know that it is double storey. I’ve been used to travel long at same floor like we do in Metro and Makro. Now I’ve to go upstairs as well, Oh here is the sports section. Hyperstar’s Upper storey has electronics, sports, books, perfumes, cosmetics, garments and toys section, where lower storey has food and daily consuming goods. It has entry and exits from both stories upper or lower which directly takes you to the parking area.
No Cafe Inside:
When I reach there I was dead thirsty, I thought to get something inside the Hyperstar’s cafe as we have in Metro and Makro but I was disappointed not to see eating area inside it. I took the drinking water bottle, came out to drink it, then they sealed the bottle in shopping bag if I’ve to carry it. Otherwise they have well bakery section which has all those stuff needed to have in a cafe.
I was amazed to see they are selling ready made food like legumes. I’ve seen cooked Mash daal for Rs. 135/per kg. Am I suppose to take it for Rs. 20/- for one person?
Less Space to Display Products:
They have treadmills standing in packed position but outside of their cartons. Electronics section was pretty much crowded and it was hard to find space there. They have given less space to that section specially. On the other hand I’ve always experience a free space in both Metro and Makro, they have plenty of free space.
Hyperstar has also much space available compare to any other store in Lahore, but comparatively less than other two I’m comparing with right now.
They are located in a ideal market which is already running good: Fortress Stadium. Where as Metro build there store at the boundaries of Lahore; one at Thokar and other near Airport. But Makro has changed their policy to build their second store at Model Town link road after building their first mart near Ravi river (other boundary of Lahore).
Well whether they compete with each other or facilitate different target market, we are getting good quality goods, especially good quality food from there.
UPDATE: I’m not associated with Hyperstar in anyway, so please don’t comment asking for a job. Thanks