Boomer is a soft drink by Al-Hilal who have launched juices like Fresher and Kooler. Fresher is a famous one whereas Kooler is a new drink which is seen less in market. After very little time of launching Kooler, Al-Hilal launched their soft drink with the name of Boomer. I was trying to try the taste but didn’t find it anywhere. After much time I got my hands on it and bought the 400 ml bottle at Rs. 25/-
Well I take the first sip of Boomer cola and taste it. Took another one, it resembles to Gourmet Cola or previous lot of cola drinks we’ve seen in market before. I believe they all get the same kind of Cola flavor which they use in their drinks. When I get to know first by my friend that ‘Pepsi Formula’ or ‘Coke Formula’ has kept in heavy security, even heavier security than President of USA. I always make joke of him on that but now I believe that those formulas are really very important to not to disclose for a company, and they can, even do that much security. Tell me how many Cola drinks you’ve tried and how much they match with Pepsi or Coke, or even close? Not a single one.
Earlier in Pakistan Gourmet Cola has given a best shot to take the share of Pepsi from market. Though it’s taste doesn’t match with them but have become successful by taking a much share of market. I believe this is because of their distribution and price strategy plush they have given the quality. If Boomer continue with this strategy then it might also get chance to get a place in market but I’m afraid to say Boomer is slow in both. They don’t have strong distribution and their prices are also higher. If they are selling a less tasty stuff in same price of Pepsi and Coca Cola then why any one will switch to them?